The Store

Everything we print

One rule, no fine print: an issue is ₹1,250. Any three — past, future, or mixed — are ₹3,000, and the block-printed tote comes free.

The Editions

Printed once. Never reprinted.

Each LURU has a different editor, a different voice, a single print run. Issue 01 is no longer sold on its own — it lives in the Box Set and Pick Any 3.

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Three ways to read LURU

One rule, no fine print: an issue is ₹1,250. Any three — past, future, or mixed — are ₹3,000, and the block-printed tote comes free.

LURU Magazine Volume 1: Box Set

LURU Magazine Volume 1: Box Set

Issues 1–3, boxed — including Issue 01, which is no longer sold on its own.

+ Free block-printed tote Rs. 3,750.00Rs. 3,000.00 You save Rs. 750.00
The Next Three Issues

The Next Three Issues

Issues 04, 05 & 06, delivered as each is released.

+ Free block-printed tote Rs. 3,750.00Rs. 3,000.00 You save Rs. 750.00 PRE-ORDER NEXT THREE

FROM THE STUDIO

LURU Love

Evergreen objects from the studio. Every rupee funds great writing, design, photography, and art from the city.

Notebook: Dots & Thoughts Evergreen

Notebook: Dots & Thoughts

Dot grid, kraft cover, hand screen print, red edge detail — plus four detachable LURU postcards.

Rs. 650.00 Add to cart
The Block-Printed Tote Free with any 3 issues

The Block-Printed Tote

Made by the students of Nav Prabhuti Trust. Not for sale on its own — it comes free whenever you buy three issues, in any form.

₹0 · Earned, not bought UNLOCK IT - PICK 3 ISSUES