The Store
Everything we print
One rule, no fine print: an issue is ₹1,250. Any three — past, future, or mixed — are ₹3,000, and the block-printed tote comes free.
The Editions
Printed once. Never reprinted.
Each LURU has a different editor, a different voice, a single print run. Issue 01 is no longer sold on its own — it lives in the Box Set and Pick Any 3.
Start here
Three ways to read LURU
One rule, no fine print: an issue is ₹1,250. Any three — past, future, or mixed — are ₹3,000, and the block-printed tote comes free.
LURU Magazine Volume 1: Box Set
Issues 1–3, boxed — including Issue 01, which is no longer sold on its own.
+ Free block-printed tote
The Next Three Issues
Issues 04, 05 & 06, delivered as each is released.
+ Free block-printed tote
Pick Any Three
Mix any editions — Issue 01 included, if you want the full story in order.
+ Free block-printed toteFROM THE STUDIO
LURU Love
Evergreen objects from the studio. Every rupee funds great writing, design, photography, and art from the city.
Evergreen
Notebook: Dots & Thoughts
Dot grid, kraft cover, hand screen print, red edge detail — plus four detachable LURU postcards.
Rs. 650.00 Add to cart
Free with any 3 issues
The Block-Printed Tote
Made by the students of Nav Prabhuti Trust. Not for sale on its own — it comes free whenever you buy three issues, in any form.
₹0 · Earned, not bought UNLOCK IT - PICK 3 ISSUES